Ride-hailing platform Ola has started testing a quick delivery service for things such as groceries, personal care, and pet care products in Bengaluru, marking its entry into the quick commerce sector. According to the sources, Ola is launching a prototype of its ‘Ola Store’ in Bengaluru, beginning with a few important regions and then expanding across major cities in India in the coming months.
According to the sources, the service is available through the Ola app and is being rolled out to a limited set of customers in Bengaluru. Customers will be able to order from nearly 2,000 different categories, including food, drinks, home and personal care, and pet care products. They will be delivered from strategically placed dark stores in key parts of the city.
While standard ecommerce deliveries might take a day or more, quick commerce (or q-commerce) allows customers to get small amounts of things in a shorter amount of time. Dunzo and Swiggy Instamart are two of the segment’s players.
According to a RedSeer analysis, India’s quick commerce sector is predicted to rise to $5 billion by 2025, up from $0.3 billion now.