Reloy, a provider of real estate digital amenities, has raised Rs 5 crore (approximately $670K) in a strategic pre-Series A funding round led by Inflection Point Ventures, a Gurugram-based angel investment firm. So far, the investment firm has invested Rs 330 crore in 108 transactions.
Fawkes Fund, Greenpanel & Greenlam’s family office, and 50+ prominent angel investors also participated in the new round.
Reloy, a provider of real estate digital amenities and referral solutions, focuses on delighting customers and channel partners on behalf of real estate builders by enabling digital amenities and multiplying real estate sales.
Initially, the startup operated as a loyalty platform for businesses of all sizes. However, with the implementation of RERA in 2017, it narrowed its focus to real estate, with a zealous desire to change the industry. Through its customer loyalty programmes, the New Delhi-based firm collaborates closely with the largest builders to create a home-owning journey.
According to the startup, the funds raised will be used to expand operations and fine-tune the product in preparation for a commercial launch. Reloy has influenced over Rs 700 crore in real estate sales since its inception, with clients including Sharpoorji Pallonji, Godrej Properties, Mahindra Lifespaces, Piramal Realty, Gera K Raheja, Birla Estates, and Century Real Estate.
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