Tweetdeck, Twitter’s productivity tool, may soon be combined with Twitter Blue, the company’s subscription service. Reverse engineer Jane Manchung Wong claims that Twitter has built up a new signup page for Tweetdeck that highlights two important modifications. To begin with, the legacy Tweetdeck platform may be “deprecated in the future.” Second, unlike the previous Tweetdeck, the new Tweetdeck is being advertised with an ad-free experience. Wong also points out that Twitter isn’t modifying the UI of the legacy Tweetdeck, but rather creating a new platform for subscribers from the ground up. It will include elements from the new Twitter Web app to create a more user-friendly design.
Notably, Twitter product chief Kayvon Beykpour had told The Verge in March 2021 that the company is planning a revamp Tweetdeck. Originally a third-party app that was acquired by the company in 2011, the web platform lets users create several columns to follow tweets of interest. Beykpour had said, “We’ve been working on a pretty big overhaul from the ground up of TweetDeck, and it’s something that we’re excited to share publicly sometime this year. And so that’s just an example of a Twitter-owned and operated service that we will continue investing in. We also, over the last five years”.
Only a few months later, Twitter released the first glimpse at the redesigned Tweetdeck, which still has columns. The new design is being tested with a limited sample of people chosen at random in the United States, Canada, and Australia, according to Twitter. At this time, more information from the company is awaited.