Twitter Expands Creator Monetization Program, Sharing Ad Revenue with Users

Twitter has made an exciting announcement, expanding its creator monetization program to offer users the opportunity to share in ad revenue generated from replies to their posts. This move is aimed at enabling individuals to earn a livelihood directly through the platform, providing creators with more ways to monetize their content. Twitter users now have the flexibility to independently sign up for both Ads Revenue Sharing and Creator Subscriptions, enhancing their earning potential and establishing a sustainable income stream. Let’s dive into the details of this expansion and how users can participate.

To be eligible for the creator ads revenue sharing program, individuals must either subscribe to Twitter Blue or be recognized as Verified Organizations. Additionally, potential participants must have achieved a significant milestone: accumulating a minimum of 5 million impressions on their posts in each of the last three months. This threshold ensures that creators with a substantial reach and engagement can benefit from the ad revenue sharing opportunity.

Applicants must also successfully pass a rigorous human review process, known as Creator Monetization Standards. This step ensures that only deserving creators who uphold ethical guidelines and contribute positively to Twitter’s ecosystem can access the revenue-sharing program.

Once approved for participation, there are a few essential requirements to fulfill. Firstly, users will need to set up a Stripe account, as it is crucial for receiving payouts. Those who have already enrolled in Creator Subscriptions and are part of the initial group of creators are eligible to proceed with this step.

Additionally, participants must adhere to Twitter’s Creator Subscriptions policies. These policies include being 18 years of age or older, having a complete profile with a verified email address and two-factor authentication enabled, having no history of repeatedly violating the Twitter user agreement, and having at least 500 active followers. Interested users can find more details on Twitter’s FAQ page for “Creator Ads Revenue Sharing.”

While the application process for ads revenue sharing is yet to be launched, Twitter has stated that the portal will be available in approximately 72 hours. Creators will be able to apply for both Creator Subscriptions and Creator Ads Revenue Sharing by accessing the Monetization section in their account settings.

As for the payout amounts, accounts with over a million followers who have enrolled in Creator Subscriptions are reportedly receiving payouts ranging from a few thousand dollars to nearly $40,000 (approximately Rs 32.8 lakh), according to The Verge. This demonstrates the potential for significant earnings and highlights the value Twitter places on rewarding its creators.

Twitter’s expansion of its creator monetization program marks a significant step towards empowering individuals to earn a livelihood directly from their content. By sharing ad revenue and providing additional monetization options, Twitter is further cementing its support for creators and fostering a vibrant ecosystem of diverse and engaging content.

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