Apple has been at the forefront of innovation for decades. While other tech giants may tout their ambitious goals for artificial intelligence (AI) transformation, Apple is quietly integrating AI to enhance the fundamental functions of its iconic devices. The latest iterations of iPhones and Apple Watches showcase how AI is subtly but profoundly reshaping the user experience.
Enhanced Semiconductors and AI Features
At the ‘Wonderlust‘ event held at Apple’s Cupertino headquarters on September 12, 2023, the company unveiled the iPhone 15 Pro and a new Apple Watch, both powered by improved semiconductor designs infused with AI capabilities.
What sets Apple apart is its seamless integration of AI without explicitly using the term “artificial intelligence.” Instead, the focus is on refining the core functions that users rely on daily. This approach is a departure from competitors like Microsoft and Google, who set lofty transformation goals for AI and machine learning.
Apple’s AI-Powered Watch
One of the standout features of the Series 9 Watch is its new chip, which boasts enhanced data processing capabilities. This chip incorporates a four-core “Neural Engine” designed to handle machine learning tasks at double the speed of its predecessor. The Neural Engine serves as the foundation for accelerating AI functions within Apple’s devices.
The AI components embedded in the watch chip notably enhance the performance of Siri, Apple’s voice assistant. Siri becomes 25% more accurate, responding to user commands with greater precision. Additionally, the machine learning chip components enable a novel way to interact with the Apple Watch. Users can now perform actions like answering calls, pausing music, or accessing weather information with a simple “double tap” gesture using their watch hand. This innovation caters to situations when the non-watch hand is occupied, offering newfound convenience.
The underlying technology relies on the watch’s chip and machine learning algorithms to detect subtle movements and changes in blood flow when users tap their fingers together. This seamless interaction aligns with Apple’s commitment to intuitive user experiences.
Revolutionizing Image Capture
Apple’s commitment to user convenience extends to photography. The company has introduced enhanced image capture capabilities across its iPhone lineup. While Apple has long offered a “portrait mode” that simulates a large camera lens by blurring backgrounds, users had to remember to activate this feature.
Now, AI steps in to simplify the process. The camera system automatically recognizes when a person is in the frame and captures the necessary data to enable background blurring post-capture. This feature eliminates the need for manual adjustments, making photography even more accessible and user-friendly.
Apple’s discreet integration of AI into its devices demonstrates a commitment to enhancing the user experience without overwhelming users with technical jargon or complex interfaces. By focusing on refining essential functions, such as voice recognition and photography, Apple ensures that AI serves as a seamless and intuitive companion in our daily lives. While other companies may prioritize bold AI transformations, Apple’s approach underscores the power of subtlety, making technology more accessible and user-centric for all.