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Esports: A Thriving Career Path for the Digital Age
Lockdown forces small Indian companies to look big time at WhatsApp !!

Lockdown forces small Indian companies to look big time at WhatsApp !!

If it hadn’t adopted new technology the way it did, Freshokartz, a Jaipur-based e-commerce marketplace for fruits & vegetables that directly procures produce from farms, would have counted itself among the many casualties of the overnight lockdown. “Our company’s nature of work is to meet farmers in person and resolve their farming issues,” founder and CEO Rajendra Lora, adding how at the beginning of the lockdown it became almost impossible to reach out to the farmers because of the restrictions on inter-state travel. While it had been using WhatsApp to…

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West Bengal Introduces Software to Keep Track of Staff Working From Home !!  

West Bengal Introduces Software to Keep Track of Staff Working From Home !!  

The West Bengal government has come up with a Software to monitor the performance of its employees working from home amid the COVID-19 scenario, a senior official said on Monday. The state’s department of finance is using the software on an experimental basis, he said. “If the results are satisfactory, we will put this to use in other departments,” the official said. State government employees should not violate office hours “thinking that it will get unnoticed because he/she is at home,” he added. “The employees have to log in to…

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WhatsApp Launches Digital Payments for Users in Brazil !!

Facebook’s WhatsApp messaging service rolled out a system across Brazil on Monday that will allow users to send money to individuals or local businesses within a chat, attaching payment as they would a photo or video. WhatsApp tested the payment system in India beginning in 2018. The Brazil launch will be the first nationwide rollout and will introduce the ability to directly pay a business. The company has over 120 million individual users in Brazil, its second-largest market behind India.”WhatsApp is heavily used there, both by people and small businesses,” Matt…

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How Machine Learning, A.I. Might Change Education !!

Artificial Intelligence  (AI) technologies such as computer vision and Machine Learning (ML) are providing new ways to revolutionize learning and skills training at universities. From doctorate degrees in Machine Learning (ML) to bots that aid the work of teachers, there’s accelerating intrerest at the college level in A.I. and ML. Research firm TechNavio projects that the AI, market in education will grow by a compound annual growth rate (CAGR) of close to 48% from 2018 to 2022 (the study also noted the role of chatbots in enhancing learning—hopefully that technology pans…

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5 Tools to Boost Your Instagram Marketing Efforts in 2020 !!

The reason why I love social media marketing is its vibrancy. It never stays the same – platforms add new features and ingenious developers keep coming with innovative tools. As such, marketers can never rely on a static set of tactics. Marketers can’t remain stagnant, even for a year – without constantly experimenting, testing new platforms, trying new tools, without trying out new and improved ways to grab your followers’ attention, you’ll soon be forgotten. 1. Pixaloop: Animate Your Pictures Pixaloop is a photo animation app which promises to “breathe life…

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Founders, VCs Recount Journey With Qyuki’s Samir Bangara Through Heartfelt Tributes !!

Samir Bangara, the co-founder and chief executive of digital music platform Qyuki Digital Media, passed away on Sunday morning following a motorcycle accident. The 46-year-old, in a career spanning over two decades, held roles across a functions & organisations, including as venture capital investor, investment banker, CXO-level positions and as an entrepreneur. A motorcycling enthusiast Bangara was riding a BMW S 1000 RR bike to Charoti in Dahanu from Mumbai when the accident took place. He was riding alone. After completing his commerce and finance graduation from the University of…

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8 Marketing Metrics to Focus on in 2020 !!

Tracking your key marketing metrics is essential to running an accountable, effective marketing program. If you’re not measuring your performance, how can you know you’re on the right track? But then, extending from this, you also need to know what the right metrics are, in alignment with your broader business goals.  Are you keeping tabs on the right stats? What are the right data points to measure for your business? These days, there’s a heap of performance that measures you can keep tabs on, but in this post, I want to…

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Facebook is Adding a New Option to Switch Between Personal and Business Accounts in Messenger …..

Facebook’s looking to make it easier for Page managers to respond to message queries by adding a new,simple toggle which will enable switching between personal and business Messenger accounts. As you can see in the above sequence, now, when you tap and hold your profile picture in Messenger, you’ll be able to quickly switch to your business inbox instead. As explained by Facebook that “According to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t…

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Boycott China: Should India build apps based on its own cultural and political ethos?

As a growing number of Indians consume their news and content online, there are high chances that you are accessing this op-ed on a device with components manufactured in China. This long-standing dominance in computer hardware has now tipped over towards software deployment. Today, there are a growing number of online platforms with roots in China. This trend has not gone unnoticed. Local technology entrepreneurs have been visiting these technology companies in China to understand their growing scale and adoption in global markets, including India. There is a sense of admiration…

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UP MSMEs Flag Loopholes in Skill Mapping Database of Migrants !!

Lucknow: Micro, Small and Medium Enterprises (MSMEs) in UP have flagged a number of loopholes in the skill mapping database of migrants received from the government, complaining of “improper” data collection characterised by mismatch of skills, workers, and incorrect contact information, which they said posed a challenge for matching labour needs of firms with workers willing to be employed. They also said a lot of migrants who were called were not interested in working in industries. A centralised list has been given to the MSMEs that will address their issues,…

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