BigBasket acquires Kerala-based startup Agrima Infotech
BigBasket, a Tata Group-owned etailer, revealed on Saturday that it has acquired the enterprise business unit of deep-tech startup Agrima Infotech in an attempt to revolutionise offline retail. At the self-checkout counters of BigBasket’s retail outlets, Kochi-based company Agrima Infotech’s unique customer vision technology platform, Psyight, will be implemented. Psyight, developed by Agrima Infotech’s Anoop Balakrishnan, Arun Ravi, and Nikhil Dharman, enables identify all Indian fruits and vegetables from an image without the use of barcodes. Balakrishnan, cofounder and CEO of Agrima Infotech, believes that his company’s partnership with BigBasket…