Grofers rebrands as Blinkit
The rebranding indicates its focus on quick commerce space. The rebranding comes months after the Albinder Dhindsa-led company launched an initiative to deliver groceries in 10 minutes Grofers, an online grocery startup, has changed its name to Blinkit to emphasize its focus on India’s fast-growing quick commerce market. “We learnt a lot as Grofers, and all our learnings, our team, and our infrastructure is being repurposed to pivot to something with staggering product-market fit — quick commerce, the company said in a blogpost Monday. “Today, we are surging ahead as…