Former Tata CLiQ CEO joins Meta as head of Global Business Group in India

Following the layoff of nearly 11000 employees worldwide, Mark Zuckerberg’s Meta has appointed Vikas Purohit as the Director of Global Business Group in India. Purohit will be in charge of the charter’s strategy and execution, which will target India’s largest advertisers and agency partners.

Purohit will “spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems to accelerate the adoption of digital tools by the largest advertisers and agencies,” according to a press release from Meta. Purohit will report to Meta’s key business vertical teams, agency teams, and business solutions teams.

Who is Vikas Purohit?

Purohit has over 20 years of experience in senior business, sales, and marketing positions. In the last two decades, he has worked for companies such as Tata CLiQ, Amazon, Reliance Brands Limited, Aditya Birla Group, and Tommy Hilfiger.

Before joining Tommy Hilfiger, the new Meta Director of Global Business Group in India working at Aditya Birla Group. He later became the Retail Head of Reliance Brands Limited. Purohit led and built Amazon Fashion at Amazon. His most recent position was as COO of Tata CLiQ, where he rose to become CEO. Purohit attended the Indian Institute of Management in Bangalore.

Commenting on Purohit’s appointment, Arun Srinivas, Director and Head of Ads Business for Meta in India said, “Meta is committed to enabling economic opportunities for businesses, and this charter is more important than ever as we navigate global economic headwinds. India’s largest businesses and agencies are playing a crucial role in the country’s expanding digital economy and are building innovative business models that are inspiring marketers globally. I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, supporting India’s economic growth, and building the digital advertising ecosystem of the country.”

Recently, one of the top Meta executives in India resigned. Rajiv Aggarwal, who served as the Director of Public policy at Meta India, resigned alongside WhatsApp India head Abhijit Bose in November 2022. Aggarwal played a key role in leading the company’s policy-led initiatives in areas such as user safety, and privacy and scaling up programs like GOAL to drive digital inclusion in India. He was also leading proactive engagement with critical policy and regulatory stakeholders.

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