Pickrr Technologies raises $4 million in funding led by Guild Capital

Pickr is an AI enabled and cloud based platform.

Pickrr will use the investment to continue its market expansion and product development

Pickrr Technologies, a logistics tech startup, announced on Tuesday that it has raised $4 million (about Rs 29.4 crore) in funding from Guild Capital and Omidyar Network India. Pickrr’s first institutional fundraising comes after the company was bootstrapped by its founders with the help of angel investors, according to a statement.

Pickrr plans to utilise the funds to expand its market and develop new products, according to the company. Dexter Capital served as the transaction’s only financial advisor.

Pickrr is a cloud-based, AI-enabled platform for businesses that automates shipping and delivers seamless multi-channel order management solutions. In a month, it serves 26,000 pin codes and processes 1.5 million packages. The company’s volume has increased by over 400 percent year over year this holiday season, following aggressive growth in the previous 12 months, according to the statement.

“Our aim is to create a brand that online sellers use for ‘anything and everything related to logistics’. This includes warehousing and fulfillment, cross border logistics, B2B logistics, and more.

“We are also planning to provide our tech solutions to aggregators and franchisees so that we can manage their shipments through a single end-to-end platform,” Pickrr co-founder Rhitiman Majumdar said.

The company’s goal is to help become growth drivers to their sellers and not just logistics service providers, Majumdar added. Pickrr also intends to improve services that reduce the expense and inconvenience of logistics while also assisting companies in increasing revenue, according to Majumdar.

MSMEs may digitise their shipping workflows, cut their courier prices, and, most crucially, improve delivery efficiency, which leads to increased income, according to Badri Pillapakkam, Partner at Omidyar Network India.


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