Zoho to enter the booming e-learning market.
TrainerCentral will look at entering the enterprise segment but as of now, the focus is entirely on small, individual trainers and training companies.
Zoho Corp. has launched TrainerCentral, a collaborative e-learning platform designed to capitalize on the booming e-learning market. Aarthi Elizabeth, the new business division’s chief brand evangelist, confirmed the news.
Chennai-headquartered Zoho is the parent company of technology brands like ManageEngine, Zoho, and Qntrl, as well as TrainerCentral, which will provide knowledge creators, solopreneurs, and experts from all fields with a single platform to host live sessions, sell on-demand courses, evaluate students, build an engaged learner community, and manage their business.
“Online learning has been popular even before Covid-19,” Elizabeth said. “It’s just that with Covid-19, it accelerated its pace. Because of many internet users in India, especially, there are about 100 creators on an average that enter the market almost every single day. In fact, according to research, at any given time, there are about 15 million creators, and only 2 million of them are actually making money.”
She stated that there was a 95 percent chance that TrainerCentral would take advantage of. She went on to say that, while there are tools on the market, there is a significant gap because small solopreneurs or training companies end up relying on big players like Coursera or Udemy to launch their business.
Going forward, she said that TrainerCentral will look at entering the enterprise segment but as of now, the focus is entirely on small, individual trainers and training companies. The platform is available in Hindi and Tamil, as well as English, and will support other regional languages soon
“We’re working really hard in terms of the native languages and to be able to reach even the small niche teachers and trainers. The product is already available in 11 international languages including French and German,” Elizabeth said. With Tamil and Hindi, the finishing touches are going on, but it’s already available in both languages. We are looking at adding Marathi, Bengali, Telugu, Kannada and Malayalam, over the course of the next one year.”
TrainerCentral also plans to launch a mobile app in February 2022. Elizabeth stated that the app will be completely free and that trainers will be able to rebrand it to meet their specific needs.
