Contact-tracing apps being used to prevent the spread of coronavirus could be collecting deeply personal information, Amnesty International has said. The organisation claims the privacy and security of hundreds of thousands of people have been put at risk by the new platforms. Contact-tracing apps are software that informs people when they have been in contact with someone who has contracted the coronavirus. These vary in terms of features, but can generally be separated into two categories: decentralised apps, where the data is kept on the device, and centralised apps where the…
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Facebook Adds New feed Backgrounds, Stickers and Effects for Pride Month !!
Facebook has announced a new set of stickers, frames, effects and more, for both Facebook and Messenger, to help users celebrate Pride Month. Following the announcement that Instagram is adding new Pride features, Facebook has shared its latest themed options, including a new set of stickers for 2020, new frames and backgrounds for Stories. Facebook’s also adding color gradient message panels, stickers and effects in MessengerWith no capacity to celebrate with the usual events, Facebook is hoping that these tools will give users more options to engage with the event, and…
Read MoreAmazon Deploys Artificial Intelligence (AI)-Based Tech to Maintain Social Distancing at Its Facilities !!
Amazon on Tuesday launched an Artificial Intelligence-based tracking system to enforce social distancing at its offices and warehouses help to reduce any kind risk of contracting the new coronavirus among its workers. The unveiling comes as the world’s largest online retailer faces intensifying scrutiny from US lawmakers and unions over whether it is doing enough to protect staff from the pandemic. Monitors set up in the company’s warehouses will highlight workers keeping a safe distance in green circles, while workers who are closer will be highlighted in red circles, Amazon…
Read MoreWalmart Partners With Shopify to Expand E-Commerce ‘Marketplace’ !!
Walmart said Monday it was teaming up with e-commerce platform Shopify to expand its online marketplace in a ramped-up challenge to Amazon for third-party sellers. The deal allows the estimated one million US businesses using Shopify’s platform to sell on Walmart.com without using any listing fees. “As we launch this integration with Shopify, we are focused on US-based small and medium businesses whose assortment complements ours and have a track record of exceeding customers’ expectations,” said Jeff Clementz, vice president of Walamart Marketplace. “We’re excited to be able offer customers an expanded…
Read MoreThe first intuitive programming language for quantum computers !!
Programming quantum computers is becoming easier: computer scientists at ETH Zurich have designed the first programming language that can be used to program quantum computers as simply, reliably and safely as classical computers. “Programming quantum computers is still a challenge for researchers,” says Martin Vechev, computer science professor in ETH’s Secure, Reliable and Intelligent Systems Lab (SRI), “which is why I’m so excited that we can now continue ETH Zurich’s tradition in the development of quantum computers and programming languages.” He adds, “Our quantum programming language Silq allows programmers to…
Read MoreLinkedIn Publishes New Guide on ‘Content Marketing in Times of Uncertainty’ !!
LinkedIn has Published a new guide which looks at the key content and advertising elements that brands should be focused on amid COVID-19.With the consumer focus changing, and brands looking to follow-suit, it can be difficult to know about what your business should be communicating, and how, within the current environment. LinkedIn’s guide aims to provide some pointers, with a range of expert tips and notes based on past situations. As explained by LinkedIn: “In times of uncertainty, a strong content marketing strategy is about having a long-term plan to…
Read MoreLockdown forces small Indian companies to look big time at WhatsApp !!
If it hadn’t adopted new technology the way it did, Freshokartz, a Jaipur-based e-commerce marketplace for fruits & vegetables that directly procures produce from farms, would have counted itself among the many casualties of the overnight lockdown. “Our company’s nature of work is to meet farmers in person and resolve their farming issues,” founder and CEO Rajendra Lora, adding how at the beginning of the lockdown it became almost impossible to reach out to the farmers because of the restrictions on inter-state travel. While it had been using WhatsApp to…
Read MoreWest Bengal Introduces Software to Keep Track of Staff Working From Home !!
The West Bengal government has come up with a Software to monitor the performance of its employees working from home amid the COVID-19 scenario, a senior official said on Monday. The state’s department of finance is using the software on an experimental basis, he said. “If the results are satisfactory, we will put this to use in other departments,” the official said. State government employees should not violate office hours “thinking that it will get unnoticed because he/she is at home,” he added. “The employees have to log in to…
Read MoreWhatsApp Launches Digital Payments for Users in Brazil !!
Facebook’s WhatsApp messaging service rolled out a system across Brazil on Monday that will allow users to send money to individuals or local businesses within a chat, attaching payment as they would a photo or video. WhatsApp tested the payment system in India beginning in 2018. The Brazil launch will be the first nationwide rollout and will introduce the ability to directly pay a business. The company has over 120 million individual users in Brazil, its second-largest market behind India.”WhatsApp is heavily used there, both by people and small businesses,” Matt…
Read More5 Tools to Boost Your Instagram Marketing Efforts in 2020 !!
The reason why I love social media marketing is its vibrancy. It never stays the same – platforms add new features and ingenious developers keep coming with innovative tools. As such, marketers can never rely on a static set of tactics. Marketers can’t remain stagnant, even for a year – without constantly experimenting, testing new platforms, trying new tools, without trying out new and improved ways to grab your followers’ attention, you’ll soon be forgotten. 1. Pixaloop: Animate Your Pictures Pixaloop is a photo animation app which promises to “breathe life…
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