Samir Bangara, the co-founder and chief executive of digital music platform Qyuki Digital Media, passed away on Sunday morning following a motorcycle accident. The 46-year-old, in a career spanning over two decades, held roles across a functions & organisations, including as venture capital investor, investment banker, CXO-level positions and as an entrepreneur. A motorcycling enthusiast Bangara was riding a BMW S 1000 RR bike to Charoti in Dahanu from Mumbai when the accident took place. He was riding alone. After completing his commerce and finance graduation from the University of…
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8 Marketing Metrics to Focus on in 2020 !!
Tracking your key marketing metrics is essential to running an accountable, effective marketing program. If you’re not measuring your performance, how can you know you’re on the right track? But then, extending from this, you also need to know what the right metrics are, in alignment with your broader business goals. Are you keeping tabs on the right stats? What are the right data points to measure for your business? These days, there’s a heap of performance that measures you can keep tabs on, but in this post, I want to…
Read MoreFacebook is Adding a New Option to Switch Between Personal and Business Accounts in Messenger …..
Facebook’s looking to make it easier for Page managers to respond to message queries by adding a new,simple toggle which will enable switching between personal and business Messenger accounts. As you can see in the above sequence, now, when you tap and hold your profile picture in Messenger, you’ll be able to quickly switch to your business inbox instead. As explained by Facebook that “According to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t…
Read MoreBoycott China: Should India build apps based on its own cultural and political ethos?
As a growing number of Indians consume their news and content online, there are high chances that you are accessing this op-ed on a device with components manufactured in China. This long-standing dominance in computer hardware has now tipped over towards software deployment. Today, there are a growing number of online platforms with roots in China. This trend has not gone unnoticed. Local technology entrepreneurs have been visiting these technology companies in China to understand their growing scale and adoption in global markets, including India. There is a sense of admiration…
Read MoreTwitter removes China-linked accounts spreading false news !!
LONDON: Twitter has removed a vast network of accounts that it says is linked to the Chinese government and was pushing false information favorable to the country’s communist rulers. Beijing denied involvement Friday and said the company should instead take down accounts smearing China. The U.S. social media company suspended 23,750 accounts that were posting pro-Beijing narratives, and another 1,50,000 accounts dedicated to retweeting and amplifying to those messages. The network was engaged “in a range of coordinated and manipulated activities” in predominantly Chinese languages, including praise for China’s response…
Read MoreTwitter Releases Events Calendar for June to Assist with Strategic Planning !!
Due to the COVID-19 pandemic, Twitter’s events calendars are not looking as full as they once did, but there are still various opportunities & promotional tie-ins to consider across key dates in June, as per its latest listing. Every month, Twitter publishes a post highlighting the key dates, and referring back to its 2020 calendar,which will be published earlier in the year. And every month, I go through the actual calendar and remove all the events that are no longer happening. And it’s a lot, there’s a lot of functions…
Read More5G fixed wireless access most desirable 5G use case among telecom operators, Nokia study !!
NEW DELHI: 5G Fixed Wireless Access (FWA) is the most desirable 5G use case amongst consumers globally, a study by telecom gear maker Nokia said on Wednesday. The study, which was conducted by Park Associates, surveyed 3,000 people in UK, US, and South Korea to examine the consumer understanding and demand for 5G services across 6 different use cases, including autonomous vehicles, video surveillance and immersive technologies. The study further indicated that there is an opportunity for mobile operators to compete with broadband providers by offering FWA to homes and…
Read MoreGovt plans to decriminalise bounced cheque, several other economic offences, seeks opinion from stakeholders !!
The Union government has initiated the process for decriminalising economic offences that are currently punishable with a jail term, fine or both. The government has sought opinions from stakeholders like state governments and the public on proposals to amend 19 acts that criminalise economic offences like a bounced cheque. As per the Centre, the move is aimed at speeding up the economic revival process and encourage businesses. There is a growing concern in the government that due to the Covid-19 pandemic and economic distress there might be a surge in…
Read MorePinterest shares techniques to help you make excellent video ads !!
If you’re scrambling for ideas to make thumb-stopping video content, Pinterest may have a few, okay , techniques to help you make video ads that stand out on the platform. Pinterest says that video views on the platform have increased threefold over the last year. To make your videos visually standout, Pinterest advises playing with perspective, white space, color, movement, motion, and depth to make your content feel alive. Pinners love video. In 2020, video views on the platform have increased more than 3x over the previous year. Unlike a…
Read MoreGovt. Launches Artificial Intelligence (AI) Website : How Will It Help India’s AI Industry !!
The Indian government stated that the National Artificial Intelligence (AI) Portal, formed by National Association of Software and Service Companies (Nasscom) and backed from National e-Governance Division of the Ministry of Electronics and Information Technology (MeitY), is now live. The portal’s objective is to function a one-stop platform for all AI-related advancements in India, with sharing of useful resources like articles, investment funding news for AI startup, AI companies and educational firms on AI in India. The portal will also distribute documents, case studies, research reports etc, and provide learning…
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