Facebook, the social media company that owns Instagram and WhatsApp, appears to be done with its brand name. According to a recent report, Mark Zuckerberg’s Facebook is going to change its name to reflect the company’s ambition to create a sort of metaverse of services. Briefly put, Facebook does not want to be known as a social networking company anymore and changing its name maybe its best option.
According to The Verge, which cited sources familiar with the matter, the plans for the name change might be at the center of Mark Zuckerberg’s presentation at Facebook’s annual Connect conference, which is set to take place on October 28. It might just mean that the rebranding will take place in October. A new identity for Facebook, on the other hand, will have no immediate impact on users because Facebook will most likely continue to exist as a social media platform.
While the new identity will allow Facebook to build services into the metaverse, it is certainly intended to serve a larger purpose. Zuckerberg wants to distance his company’s futuristic projects, such as the AR Glasses, from the regulatory pressures and scrutiny it has lately faced as a result of whistleblower Frances Haugen’s release of internal information to The Wall Street Journal. Facebook is currently under pressure, which Zuckerberg believes will be a major hurdle on its path to the future he is so passionately dedicated to building.