Last week, Hyundai Motors officially purchased Boston Dynamics, the maker of everyone’s favorite robot dog, Spot. Now that the transaction’s closed, Hyundai called on its brand ambassador, BTS, to celebrate and welcome Boston Dynamics “into the family,” as the company said.
There are actually two dances for you to enjoy. The first is above with the members of BTS, Spot and some other Boston Dynamics robots showing off their best moves alongside the group. The second is below and shows a handful of Spot robots dancing to a choreographed routine and BTS’ Ioniq: I’m On It. The song’s an exclusive ode to Hyundai’s new electric subbrand, Ioniq, which now includes the Ioniq 5. It all ties together so Hyundai can juice BTS’ popularity to the max alongside its own product.
But, it’s fun. Enjoy the performance above and below as we wait to see what Hyundai actually plans to do with its new robotics division. Maybe Boston Dynamics will help make those walking cars a reality.
The companies didn’t provide any additional details surrounding the deal, but we know Hyundai plopped down $1.1 billion to make this sale happen. As for what Boston Dynamics’ new owner wants from the company, that’s also totally unclear. The best we can assume is that Hyundai’s pretty interested in robots. The automaker previously announced a new division dedicated to creating “walking cars” and other robots, so it could be the company’s keen to have Boston Dynamics on its team as it pursues that. I can see it now: “Every new Hyundai walking car comes with your very own robot dog!”
