Instagram CEO Adam Mosseri stated on Wednesday that the company intends to prominently display images and videos in search results in the future. The update might display a grid of images and videos retrieved from a keyword search alongside results for accounts and hashtags, like how Tiktok shows results.
According to Mosseri, the search enhancement is part of a “series of changes aimed for inspiration and discovery.” The business has utilized keyword search to provide visual results. some phrases may bring up pages of suggested photos, but Instagram’s new approach will prioritize those. Mosseri adds that searching for a phrase like “space” will provide suggested photo and video results in addition to standard accounts and hashtags, promoting further research. The visual results will still be hidden behind a keyword tap, but they should be more visible and prevalent.
However, Instagram’s present keyword search is hit-or-miss; it does not always return results that are universal or with relevant collections of images. That is why, according to Mosseri, the firm is growing the number of words that will generate results, beginning with English and then expanding from there. When questioned, Instagram could not give a precise launch date for the search enhancements.