KFC India and IDCA join hands to promote deaf cricket

KFC India announced a partnership with Indian Deaf Cricket Association (IDCA)

With this partnership, the fast food giant becomes the ‘principal sponsor’ for IDCA starting this year

KFC India has announced a partnership with the Indian Deaf Cricket Association (IDCA) to increase deaf cricket’s visibility and growth in the country. With this collaboration, Kfc will serve as IDCA’s “primary sponsor” beginning this year and continuing until the ICC Cricket World Cup for the Deaf in 2023.

Mithali Raj, the women’s national cricket team captain, along with Sumit Jain, the President of the Indian Deaf Cricket Association, and Moksh Chopra, the Chief Marketing Officer of KFC India, revealed a jersey for the national deaf cricket team to mark the occasion.

“I have always admired the sheer talent, drive and endurance displayed at sports by differently abled persons, including deaf cricket. It is imperative that players receive the right training and support, that helps them break the biases of disability.The coming together of KFC India and the Indian Deaf Cricket Association in partnership is remarkable in stirring the conversation in this direction and I am extremely happy to be a part of this,” said Khel Ratna awardee Mithali Raj.

Along with the Indian Deaf Cricket Association, the company will help organise events, raise awareness, and explore growth prospects for speech and hearing-impaired cricketers.

“We are really excited to partner with KFC India and would like to thank them for supporting a sport which needs stronger recognition not just in India but worldwide. As an affiliate to the Deaf International Cricket Council, we look forward to the Deaf World Cup with the best players to represent India on an international stage,” said President of the IDCA, Sumit Jain, who himself is a former cricketer.

Commenting on the partnership, Moksh Chopra, Chief Marketing Officer, KFC India, said, “As principal sponsors we will focus on driving visibility, skill development and extending growth opportunities for hearing impaired cricketers. Together with the IDCA we will support the growth of the sport of deaf cricket, at both national and international levels, including supporting the Indian cricket team at the Deaf Cricket World Cup.”


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