Realme has confirmed the launch of its ultra-premium smartphone.
The smartphone would cost around Rs 60,000.
Realme will introduce its first ultra-premium smartphone after being famous for itself in the low- and mid-end sectors. The Chinese firm started as an Oppo offshoot to cater to the competitive smartphone market, but it quickly established itself as a unique organisation and brand. Realme has gained expertise through selling phones in all price ranges, and it now wants to leverage that experience to take its fight with rivals to the level it always wanted. An ultra-premium Realme flagship phone will include essentially every feature that a phone like the Realme GT does not have, and it may cost close to Rs 60,000.
Realme has been one of India’s most aggressive brands, offering clients features like 65W rapid charging for less than Rs 20,000. Its Realme GT 5G is powered by a Qualcomm Snapdragon 888 and costs less than Rs 38,000. However, although these features make a fine mid-range phone, a premium phone is what will enable Realme to compete more effectively with rivals such as Xiaomi.
Realme has put a high priority on pricing. It has managed to outdo its competitors by putting a price tag on its phones that are neck and neck with those from brands such as Xiaomi or Samsung. Realme is likewise attempting to attract customers in this manner. As a result, the flagship’s price would have to be cheaper than, for example, the Xiaomi Mi 12 Ultra or the Samsung Galaxy S22 Ultra.